Branding & Web Design
A unique consultation experience
Lury Immigration is a rapidly growing consultation service with a focus to provide an alternative kind of immigration consultation experience to their customers. Having helped ample of customers, the founders believe Lury can provide value to customers not only through their expertise by offering advice, but they believe their strength lies in the ability to relate to customers.
Web Design & Development
To instill the brand values of being approachable and offering services like a companionship, we formed the logo with three parallel lines, representing the two founders and the customer. The line is continuous to form a triangle shows that they are with the customer the continuously in ups and downs. The triangle pointing to the right side represents that Lury can guide the customer to the right direction in their journey to immigration.
The website takes a more emotionally-engaging approach. Unlike regular immigration sites, which are text-heavy with too much information, we carefully select imageries that customers can relate to when attempting to immigrate to Canada. We also made use of diagrams to show the process of applications, making it easy to comprehend at a glance.