Branding & Web Design
Branding a champion
Jeon Eui Taekwondo is a performance martial art school that trains athletes to competes in national and international championship. They are an energetic group and always strive for perfection. We take advantage of stunning visuals and videography to present to the world there's a rising star in the making.
Jeon Eui Taekwondo
The logo concept started out from the Chinese character 雋 from the name of the company. The character means outstanding and it originated from practice of hunting birds. Hence, the logo mark is in an abstract shape of a falcon, to represent swiftness of all the practitioners in Jeon Eui Taekwondo. The calligraphy logo was designed for uniform robe to further connotes motion and movement.